Even when innovation is about technology only, it affects all the value chain. It changes rules, thus it affects the supply-chain and the marketing & sales, as well. Discoveries may happen by random chance. Today we have better ways to approach innovation in a more structured and methodological ways.
Innovation affects the business model. It requires a business plan and strategic analysis of all opportunities and threats, risks and gains. However, standard rules for standard business may not work out for innovation. Standard management models were not optimized for innovation but for short-middle terms goals. Otherwise, every company would be good at innovation.
People are central in innovation, definitively. The management, the staff, target clients and the whole society, as well. An augmented reality glasses that make users fooled by passing-by people have no future for mass market. Is it right?
User experience, adoption curve, producing and selling rates, pricing strategy and marketing something never existed before, etc. All these challenges require that a lot of different roles will be involved and they should work at the same project as a whole enthusiastic team. Many divergent perspectives and different micro-languages should be integrated smoothly in a free-speaking, creative, mistake tolerant, open-minded, multi-cultural working environment.
Worried about innovation? No risk, no fun. Let us to help you to take it easy.